Note: The page below is meant to serve as a guide. It is a sample home page for an imaginary landscaping company based in Boring, OR (yep, real place). This design will appeal to your potential clients and search engines. Is this the only design that works? Of course not! Take what you like from this, change what you don't. The most important thing is to have a truly effective home page that drives the kinds of leads you want. If any of the terms used below are not familiar to you I suggest you read my on-page SEO basics post.
The page title would be "Landscaping in Boring | Imaginary Landscapers LLC"
Header: Should have your business name and perhaps motto. Make sure you have your phone# there and that it is clickable on a phone.
Your top level navigation should include your Home page, 1-3 key Service pages (or service categories that drop down when hovered over), Portfolio, About page, and Contact page. If you have room give these helpful names, not generic ones. "Lawn Care Services" is better than just "Services".
Landscaping for Boring Homeowners from Imaginary Landscapers (H1 tag)
This box of text is your chance to make an impression. Do you have something that makes you different? Makes you great? Makes your current clients love you? Better tell potential clients right away, before they click back to search results.
Keep it short and clear, only 3-5 sentences if possible. Work in your main keyword, a variation or two, plus the main area you serve (in a natural way)
Landscaping Services We Provide:
Give some more detail about what you do. This can be a description of your 2-3 main services, or perhaps a bullet point list of many services. Make sure you link to pages that give more details on those specific services.
If you have a simple service and have already described it above, then use this space to tell about yourself and your company. Consider it a mini About page.
Areas We Serve:
Describe the area you serve. Do not just list cities or counties. Make it conversational. Consider mentioning a couple local landmarks.
Want to see some examples of good home pages? They don't all follow this format, but I think all are appealing to users and search engines:
- Ross NW Watergardens. My family firm :-)
- Island Pro. Excellent job of building trust quickly with pictures and the head shot. (Ignore the footer though!)
- Paradise Restored. Make you site as beautiful as this and you will have to beat clients off with a stick.
- Platinum Landscape Management. He has all the right elements in place, even if the design still needs a little work.