Resources To Help You Market Your Landscaping Company Online
Over the years you have probably developed a preference for certain tools. Day after day you rely on them to get your job done. My maintenance crews trust Exmark and Stihl. All our landscape installation crews use Jackson Caprock Shovels.
Generating clients for your business is no different. You need tools you can trust to help you get the job done. The tools below are all ones I personally use or are backed by people I trust. Some are free, others are not. Some do a specific task, others teach. Most of these have been, or will be, discussed in detail in blog posts so I won't go into detail here.
Note: there are no affiliate links on this page, just stuff I know will help you.
Recommended Website Tools:
Google Domains. Get a domain at a reasonable price with an easy to use dashboard.
Squarespace. The best website builder for people who want an attractive and SEO-friendly site. Triple16 is a Squarespace site.
Want to pay someone to build you a website? Contact my friends at Green Pro Marketing.
Google Search Console. A suite of free tools that help you analyze and optimize your website.
Google Analytics. Kind of like Search Console, but more. More detail, more data, more complicated.
Bing Webmaster Tools. Similar to Search Console, but from Bing.
Crazy Egg. Tracks user behavior on your site, showing you where people click and how far down the page they scroll.
Business Listing (Citations) Tools:
This list from Phil Rozek of Local Visibility System. Use this to guide your efforts to get your business listed online.
Moz Local. Use the free version to scan for business listings that are missing or inaccurate.
Synup. If you don't have the time or inclination to build your own business listings you can use this budget friendly service to do it for you. A great choice for a new business.
Whitespark. If your business has been around a while and has moved locations, changed phone numbers, changed website addresses, or has multiple locations then you probably have a bunch of inaccurate business listings. Let Whitespark find and fix them all, saving you hours and hours of work.
SEO Basics Tutorials:
Go to the source and let Google teach you the basics of SEO in this PDF.
Bookmark and use the MOZ "Beginner's Guide to SEO" to guide your efforts as you improve your website.
On page SEO Tools:
The Moz Tool bar extension is added to your browser and makes it easy for you to isolate key elements on any website- your own or a competitor's.
This free tool from Internet Marketing Ninjas quickly scans any page and delivers results that help you fine tune your site.
There are also tons of tools in Google's Search Console that deal with on page issues like speed, broken links, meta data, etc.
My "Perfect Landing Page" shows you how to set up your home page, for users and search engines.
Use this tool to add schema markup to your NAP.
Use Google's Search Console and Bing's Webmaster Tools to see some (not all) of the links to your website.
Moz's Open Site Explorer will also display some of your links, though I primarily use it for finding competitor's links.
This post from Mike Ramsey of Nifty Marketing contains almost every good idea I have every heard for local link building!
Have a hard time explaining how clients can leave you a review on Google? Me too. This free Review Handout Generator makes it really easy. Thanks Whitespark and Phil Rozek!
If you really want to get customer feedback and generate a steady stream of reviews then look into Get Five Stars. It is a great system that works well in an SEO-friendly way.
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I read tons of marketing blogs, but I assume you don't want to do that. Here are two ways to keep up on the best posts related to local marketing:
Search Engine Land. Check their daily round up, Monday - Friday, and you will always be in the loop.
Whitespark Local Pulse. Even easier than visiting SEL, just sign up and get a simple email digest with just the best of the best articles on local marketing.
Head over to the website subforum on LawnSite. Ask a question or request a site review and get a bunch of answers (some of them good ones) in a short amount of time.
Have a resource you think should be on this list?
Shoot me an email (link in footer) and I will be happy to check it out. If I add it to the list you will get a shout out as well!