How old is your landscape company's website?
If it is more than 2-3 years old, you probably had it designed to look good on a desktop or laptop computer. And that's great. Or at least it was.
So far this year my landscape design-build site has been visited over 30,000 times. How many of those visits took place on a phone or tablet?
Thankfully my site is responsive, it shifts the layout to function well on all devices. Those 11,000 visitors had the same basic experience as those that visited on a desktop computer.
How about you....
Is Your Website "Mobile Friendly"?
As you can see, a website that only functions really well for people in big screens is probably leaving a lot of potential clients behind. That alone should move you to make sure your website looks good on all screens.
But there is another very important reason to make your site mobile friendly:
Google has indicated that it matters to them. A site that is mobile friendly is more likely to rank well. And Google will eventually use your mobile site first when deciding how to rank your site. (Read more here).
Ok, so you know it's important that potential clients can enjoy (not just find) your company websites on all devices. What should you do about that?
5 Steps To Make Your Site Mobile Friendly:
- View your website on all your devices. How does it look? Is it still easy to contact you? Is it readable? How long did it take to load? You will likely see some issues right away. Make a note of those and then...
- Use Google's "Mobile-Friendly Test" on your website. If it says your site is not mobile friendly you have some work to do. Take a look at the feedback the tool provides. Rather than try to address every issue try to pinpoint which ones are most important.
- Determine how to fix these issues. I wish I could be more specific, but there are so many platforms for creating websites and the solutions will be different for each. With a platform like Squarespace (what I use) all you do is check a box to make your site responsive. If you use WordPress then you likely will need either a plugin or new theme. (Here is a good resource for WordPress users). You may need to reach out to the original developer of your site if it is custom coded.
- Make your website not just "mobile friendly" but "responsive". You have likely seen websites that essentially have a separate website for phones. These sites are ugly. That solution is outdated. Bite the bullet and make your site truly responsive. Remember, Google is thinking "mobile first" and so should you.
- Completely redesign your website if necessary. You may find that your current platform, theme, layout, content, and structure are all broken for potential clients on phones and tablets. If that is the case you should consider starting over. Here is what you need to consider when it comes time to get a new website.
Winter Project: Make Your Landscape Website Work On All Devices
Making your website responsive may sound like a hassle. And I know you already have a long to-do list for your business. Just remember:
A website that works well on phones and tablets will bring in more leads. Period.
Have questions about making your website mobile friendly? Interested in switching to Squarespace? Contact me at email@example.com and I will be happy to answer your questions!